According to a 2015 survey by Smart Insights, 50% of USA Phone Number List digital marketing companies had no digital marketing plans or strategies. They were doing digital marketing, but they didn't have a well-defined purpose or goal. Does this look a little USA Phone Number List crazy to you? Experience with big and small businesses has also shown that most businesses don't have a digital marketing plan (or often any kind of marketing plan). Unfortunately, small local businesses are often the worst criminals here. Microbudgets need a solid ROI, but omissions can weaken search marketing results.
Failure of the plan is planning to fail Indeed, the USA Phone Number List digital environment is changing at the speed of knots. Digital channels and marketing opportunities are changing rapidly, so most companies simply don't respond. Those who try to USA Phone Number List catch up have an ad hoc approach, simply diving at the tactical level and spending money on SEO, PPC, displays, social and even content marketing. For many, this scattergun approach fails — and digital itself is questioned as a marketing strategy. This leads to less contact with the company and the sunken ship of yesterday's marketing method.
This all happened before and everything will USA Phone Number List happen again A few months ago, I looked at Sonko's famous military strategy book, The Art of War, and discussed what lessons were included for marketers. There are many great points from this book, but one quote really summarizes the importance of strategy to me: A strategy without USA Phone Number List tactics is the slowest route to victory. A tactic without a strategy is pre-defeat noise. Breaking it down, it basically says that without detailed plans and tools to implement the strategy, that strategy has no benefit to us. Similarly, applying marketing tactics such as SEO and PPC without a comprehensive strategy can lead to poor results and excessive costs. This is all very obvious.