This year or the next few years, the focus of the Double Eleven competition will undoubtedly continue to focus on the sinking of the market. On October 15, took the lead in holding the launching ceremony of the Global Good Things Festival. At special database the meeting, Han Rui announced that new social e-commerce platform "Jingxi" was officially launched. Immediately after that, Ali played a combination of Tmall and Juhuasuan. Jiang Fan revealed that Juhuasuan will serve as the engine for Tmall Double Eleven to increase new users and drive users in the sinking market to deeply participate in Tmall Double.
Mao brought 100 million new sinking market users. As and Ali’s trump card for digging the sinking market, the contest between Jingxi and Juhuasuan has already begun, especially after Jingxi officially connected to the first-level entrance of WeChat and obtained this key diversion tool. It is reported that the results of the day were remarkable. In less than an special database hour after the opening, the sales volume of Jingxi exceeded 1 million orders, and nearly 60 million items were sold throughout the day.
This Double Eleven may be a challenge for Jingxi to build a new social e-commerce platform and achieve new users. It is also the beginning of Jingdong's entry into and leading the sinking market to return to the essence of retail. Is live streaming special database naturally suitable for sinking the market? The "2019 China E-commerce Semi-annual Development Panorama Report" released by iiMedia Research shows that in the first half of 2019, my country's total online retail sales reached 19520.97 billion yuan, accounting for 24.7% of the total social retail sales.