SEMrush has observed that when Google imposes a manual action penalty on a site, it tends to lower the overall ranking of the site. This contradicts the view that penguins are fine and affect only specific pages. Every SEMrush: "Google's Penguin Update implies a finer-grained approach to penalizing sites for spam links, but our research goes against this notion. In fact, Google sticks to a fine-grained approach. I found that I was more likely to penalize the entire website than to access a specific URL / site section. " advertisement Continue reading below .
Is 50% of the penalty related to the abuse of ghost mannequin effect service anchor text? SEMrush observed that half of the manual actions involved aggressive anchor text optimization. This means using the ranking keyword as the word (anchor text) used in the link. It's not clear if the over-optimized anchor text is a 50% explanation for the link penalty. Google can convey that information, but Google's spam teams tend to be general and opaque. They give an example, but they don't always say specifically that it's anchor text. But ... it tends to be a feature of many link penalty cases I've seen. Their findings are as follows: "Anchor text can really affect us. We found that half of the penalty cases contained links that used anchor text that exactly matched the keywords that the website wanted to rank in organic search. rice field.
Google is ambiguous about link penalties This is consistent with my observation above on how Google is ambiguous about the exact cause of the penalty. Google will send you an example of the cause of the penalty. It is the publisher's responsibility to recognize what is wrong with the link. advertisement Continue reading below This is a shame, as typical publishers may need to elaborate on this. What's obvious to experienced SEO isn't even to SEO with years of experience, especially to publishers and e-commerce site owners. This is what SEMrush observed: "If you expect a penalty to be issued, Google will identify the links they consider unnatural. You are wrong."