Jun 22, 2022
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The smile has a very powerful direct effect on the consumer. As neuroscience has shown , a smile not only makes the consumer feel more comfortable and places more trust in his interlocutor, but also leads him to spend more usa phone list at the point of sale. If there is a smiling person on the other side, the consumer ends up consuming more. In addition, the smile is still, usa phone list enough, a field in which many things can be done. A study indicated that only 75% of consumers received a smile in their purchase processes . what is the perfect smile But what is the perfect smile that should be used to connect with the consumer? That is what a study from several universities has just asked, which has shown how a genuine smile positively impacts consumers. Its impact is such that it can even help improve the situation in cases of peak negative image. If the image has been tarnished in a crisis of reputation, the fact that one of the celebrities who are brand ambassadors knows how to smile helps improve that perception. For consumers, the perfect smile is known as the Duchenne smile. The Duchenne smile is a type of smile that has been cataloged for more than 100 years. It is the type of smile in which the muscles around the mouth and eyes contract. It is that smile in which the teeth are usa phone list , the cheeks are raised and wrinkles form at the corners of the eyes. According to the study data, consumers usa phone list see this smile as the most genuine. In fact, for the consumers in the sample, the most false smile is the one in usa phone list only the edges of the mouth are raised (that smile in which the eyes, one could say, do not participate). The researchers exposed sampled consumers to print ads. Half received an advertisement with a Duchenne smile. The other received the same announcement, but with a different smile. The first was the one that got the best responses and, of course, the best intention derived from purchasing the product. Digital is the priority for the future, according to CEOs The CEOs want growth and that happens through digital Tags increase ceo digital change read later favorites 0 ads royalcomunicacion.com Royal Communication Marketing and Communication Agency. 15 years innovating for brands For managers, digital remains a top priority. Although it usa phone list seem that the revolution and the change to digital have been in the market for a long time and have been setting the agenda for a long time, the truth is that for those who make the decisions they are still an usa phone list to be conquered and one that is at the top. from your list of priorities. This can be understood if you analyze what managers put at the top of their priorities for this year and next. Gartner has done a study among CEOs to determine what worries them and what their main objectives are and has determined that digital is very present in all of this.